Citizens as political actors, not individual consumers: New study calls for tighter advertising regulations
A new study by ICTA-UAB and the London School of Economics and Political Science suggests that commercial marketing focused on sustainability conflicts with degrowth principles, even when it encourages reduced consumption. The research highlights concerns that such marketing may reinforce consumerism rather than support systemic change. The findings call for stricter advertising regulations to align marketing practices with broader environmental goals.
A study by ICTA-UAB and LSE finds that commercial sustainability marketing conflicts with degrowth principles, even when it encourages reduced consumption.
This highlights a tension between corporate strategies and broader environmental goals, raising questions about the role of advertising in shaping sustainable behavior.
The findings encourage a deeper discussion on how policies can align market practices with long-term ecological and social well-being.
upbeatBytes summarizes in its own words and links to the original publisher — it doesn't host the article.