upbeatBytes
Smithsonian Magazine

In the Aftermath of 9/11, Milton Glaser, Creator of the 'I ♥ NY' Logo, Declared That He Loved New York City 'More Than Ever'

Milton Glaser, creator of the "I ♥ NY" logo, updated his design after 9/11 to show he loved New York City more than ever. The new version included a bruise on the heart to symbolize the city's vulnerability and resilience. The change reflected a shared sense of unity and enduring love for the city.

What happened

Milton Glaser redesigned his famous "I ♥ NY" logo after 9/11, adding a bruise to the heart and declaring his love for New York City "more than ever."

Why it matters

The redesign showed how the city and its people came together after a major tragedy, highlighting resilience and shared emotion.

Why it belongs here

The story shows how art can express collective feelings and offer comfort, reflecting the strength and unity of a community.

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